The Soft Girl Archive
Your content's new visual wardrobe.
A curated library of beautiful, atmospheric footage for creators who care about how their content feels.
Made for creators with a visual point of view.
Whether you're creating:
Social content
Reels, TikToks, Stories, carousels and everyday brand content.
A personal brand
Build a recognisable visual world without filming everything yourself.
A business or product brand
Create campaigns, launches and evergreen content with more atmosphere.
Editorial content
Bring mood, movement and texture into your storytelling.
Digital products & marketing
Give your launches, websites, emails and educational content a more considered visual language.
SoftGirlFormula was made for creators who don't want their content to look like everyone else's.
What’s Inside
The Art of Slow.
Botanica.
The Everyday Edit.
LUXE.
Beach Vista.
Euro Summer.
Your visual library, whenever you need it.
Become a SoftGirlFormula member and gain access to our growing archive of curated stock footage.
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Access to the full archive
Gain unlimited access to the full SoftGirlFormula archive, including every collection and clip currently available inside the library. Browse the visual worlds, find what fits your content and download what you need, without purchasing individual clips or collections.
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New visuals, every two weeks
The archive is continuously refreshed with new footage and collections, giving you a steady stream of fresh visuals to work with. From seasonal aesthetics to new creative worlds, there’s always something new to discover.
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No generic stock
Stock footage, with a point of view.
Every clip is selected with a specific visual language in mind. Think considered compositions, beautiful environments, natural moments and footage that feels current, not generic stock footage that looks like everyone else’s. -
Ready to create with
Skip the production headache. Every clip is created to be easily incorporated into your existing content workflow, whether you’re creating Reels, TikToks, campaigns, UGC, brand content or simply need beautiful B-roll to bring an idea to life.
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An archive that keeps growing
The archive keeps growing.
Your membership gives you access to an evolving library rather than a fixed collection of files. As new footage, creators, aesthetics and visual worlds are added, your creative library grows with it.
FAQ
What is SoftGirlFormula?
SoftGirlFormula is a curated stock-footage library for creators, brands and businesses looking for beautiful, atmospheric visuals to use in their content.
What do I get with membership?
Your membership gives you access to the SoftGirlFormula archive, including the footage currently available and new collections added to the library.
What kind of footage is available?
The archive is built around lifestyle-led visual worlds including wellness, beauty, travel, interiors, movement, rituals, fashion and seasonal aesthetics. New collections will continue to expand the library.
Can I use the footage for my brand?
Yes. SoftGirlFormula footage is created to be incorporated into your own content and creative work, subject to the membership's licensing terms.
Can I use the footage on social media?
Yes. SoftGirlFormula is designed with modern content creation in mind, including social media and digital marketing.
Is new footage added?
Yes. SoftGirlFormula is a growing library, with new visual collections being added over time.
Can I cancel my membership?
You can cancel your membership according to the terms of your subscription.
Can I preview the entire archive before becoming a member?
The archive is a member resource. Selected footage and collections are showcased publicly so you can understand the visual world of SoftGirlFormula before joining.