At Soft Girl Formula, our goal is to provide you with the quality tools, resources, and inspiration you need to grow, succeed and thrive in the online space of digital marketing and paid content creation.

We believe that it is truly attainable for all women to ‘live, for a living’ and offer our customers the road map to get there and achieve exactly this.

About Our Stock Video Library

At SoftGirlFormula we’ve made it our mission to source the most unique, highly aesthetic and trending, sought after faceless content there is to offer.

This is by taking original content, filmed by ourselves in the most distinctive and rare locations, all around the world.

You can now visualise and express the brand image you’ve always wanted, without ever having to film content yourself.

As a former lash artist and current owner of a successful e-commerce business - our 22 year old founder Alicia knows all about the restrictions of trading time for money.

Soft Girl Formula was birthed out of the realisation that for women especially, working harder and “hustle” culture does not have to be the chosen pathway when it comes to achieving financial abundance and life changing time freedom.

Through the power of intentional content creation, women of all backgrounds can elevate their lifestyles whilst being paid generously in the process.

Embrace the Soft Girl Formula

Ready to turn your content into currency and embark on the transformative journey of living for a living?

Grow your social media presence and elevate your brand with our resources.

Working smarter, not harder